A couple days ago, I came across two articles about Nippon Oil’s plans to JV their way into solar power and fuel cells production, respectively. Both projects are with Sanyo (recently taken over by Panasonic, the new official name of Japanese behemoth Matsushita Electric).
This struck me as inspirational, because Nippon Oil is Japan’s largest oil company! Its core competency, or comparative advantage, is fossil fuels and petrochemicals. But instead of choosing to fight a bruising, unethical, long rear-guard action to deny global warming or defend its old ways… management has decided the company needs to evolve.
It’s reminiscient of the decision by pulp-mill / tire-maker Nokia to get into telecommunications. I’m sure there were doubters — especially since their telco division took seventeen years to turn a profit. But was it worth it in the end? I’m sure every Nokia shareholder would now vote “yes”.
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