Gatorade v. Powerade
So, I got to wondering just what the difference between Gatorade (Pepsi) and Powerade (Coke) really was.
My experimental samples:
- Gatorade Orange flavour
- Powerade Strawberry-Lemonade flavour
Here are the ingredients lists.
So, there you go. Not really much difference. Or, maybe more precisely, really not much difference.
Maybe this speaks to first-mover advantage: Powerade sells essentially the same product, but despite its efforts to gain “official drink” status for various sports teams and events; it’s stuck at 14% market share in the US, compared to 83% for its rival.