Prius v. Insight (round 2)
Fiendishly busy at work — in a good way — so some quick notes on the intensifying rivalry in hybrids.
Honda wanted to pip Toyota’s lead on hybrids, by releasing the new Insight at a far lower price point. For Canada at least, though, currency fluctuations mean the final price hasn’t been set quite yet. Basically, since Toyota has the perception of “first and most advanced” Honda’s tried to carve out the spot of “most affordable”. And for one month at least, in Japan, the Insight did wrest the Prius’ hybrid sales crown.
I’ve heard rumour that Toyota has dropped Prius prices to arrest Honda’s momentum in Japan — and they’re also releasing the new Prius in a few months. So they should easily regain the sales title. And it’ll apparently compete head-on with Honda’s “most affordable” hybrid claim by releasing a “budget” hybrid in a couple years’ time as well.
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In related recent automotive news, Ford publicized the sale of their 100,000th hybrid SUV; Toyota shortly followed with an announcement that they’d surpassed 1,000,000 hybrid sales in that country.
Nice to see carmakers fighting each other for the environmental halo — especially since, if one of them starts greenwashing, the others surely won’t hesitate to point it out.