Book Club summary #7 - Crossing the Chasm
Geoffrey Moore’s Crossing the Chasm was chosen as the seventh book for the book club. I’d come across it in an undergraduate course, and thought its treatment of the technology adoption lifecycle was relevant in light of the book club members being in the tech sector.
Moore’s insight was that, for disruptive innovations, there was a large gap — the titular “chasm” — between innovators and early adopters. To mangle my metaphors in the manner of Thomas Friedman, many a would-be tech titan has shipwrecked itself trying to cross the chasm to the Shangri-La of profitability.
As usual, if you consider the review useful, please consider supporting the author by purchasing the book — or by enlisting his consultancy’s services. 
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