EclecticLip

Newsweek ran a story awhile back on how “big oil’s gone green for real”.  (Though the correct phrase would be “big oil’s gone greenwashing for real”.)

A sample looks-good-at-first-glance sentence is the following:

In fact, while companies like BP and Shell are cutting back on commercial projects in wind and solar, Big Oil is taking a closer look at how they might be used to increase efficiency internally, or to free up increasingly profitable fossil fuels, like natural gas, for commercial sale.

If going green means cutting back on alternative energy programs, George W Bush should’ve won the Nobel Peace Prize.    Increasing efficiency is something any good business does, so that’s not a real mark of improvement.  And the stated reason for pursuing natural gas is money-green, not sustainability-green.
As it turns out, this is a case of advertiser-funded media gone awry.  From ClimateProgress:

Newsweek since 2007 has sold advertising packages to the oil industry’s biggest influence group that included the right to co-host forums on energy issues, including two where members of Congress sat side-by-side on panels with the association’s president.

American Petroleum Institute ranks among advertisers that have reached a spending threshold that allows them to attach their name to a Newsweek event and have their top executive as a panel speaker…

…journalism and ethics experts decried the arrangement.

“You’re selling access,” said Edward Wasserman, Knight professor of journalism ethics at Washington and Lee University in Lexington, Va. “Newsweek is using its reputation as a great news organization to convene these officeholders to talk about public policy. Then it’s renting out a space at the table for one of its customers who would not be at the table if not for giving money to Newsweek”…

To mark this occasion, and in light of the current goings-on at Copenhagen, I put together a “Big Oil Hierarchy of Denial”, along the lines of Maslow’s Hierarchy of Needs and the Five Stages of Grief.  Sort of a guidebook to the different stages that Exxon & co have gone through, over the years.  Enjoy!

Note: the list is to be read from the bottom up.